Bravo Cameo to Lighten up Universiade Promotion at Commercial District
Under the guidance of the Taipei City Office of Commerce (TCOOC), businesses across Dongmen Yongkang Commercial District will be holding an event to promote the upcoming Summer Universiade at Yongkang Park on June 25.
In addition to a wall for visitors to post well-wishing messages and a hands-on soccer experience zone, there will also be a runway show featuring 10 models and the Universiade mascot Bravo promoting unique products by local boutiques and stores.
TCOOC Director Tsai Tsung-hsiung pointed out that the Universiade will be taking place in Taipei between August 19 and 30. With athletes and tourists around the world arriving in Taipei during this period, the commercial district will take advantage of this opportunity to promote products to these global visitors. Through this event, the staff of stores and businesses also would like to express their support to the athletes competing in the international tournament.
Chen Yong-tong, the chairman of Dongmen Yongkang Commerical District Development Association, noted that Universiade athletes and Bravo will help promote the diverse merchandise available at neighborhood stores to the public. The wall for posting messages and the hands-on sports event is also a way to allow visitors to experience what the upcoming games are like.
In addition, over 30 shops in the neighborhood will offer 5-percent discount on the day of the promotion event. There will also be 16 booths at the event venue run by businesses in the community. For those who want to learn more about Dongmen Yongkong Commercial District, they can sign up for a free local tour (3 sessions – 11:30 AM, 2:30 PM, and 3:30 PM). A total of 2,000 popsicles and free tea samples will be given away during the event.
